PACKAGING & PRODUCT DESIGN

BLIND FAITH FOR Bank al Etihad

CONCEPT

AWARDS & RECOGNITION

AGENCY

Blind Faith is a 30-day wearable Ramadan calendar for the blind, enabling them to ‘see’ the sun and moon through touch. The wearable wrist calendars bridge the gap between visual traditions and those who cannot see them, capturing the changing cues of sunrise, sunset, and moon sighting to ensure everyone can fully participate in and connect with their faith during the sacred month of Ramadan.

D&AD | WOOD PENCIL
DUBAI LYNX | GRAND PRIX
DUBAI LYNX | GOLD
CANNES LIONS | SHORTLIST

J. WALTER THOMPSON
VML AMMAN