THE DROP FOR IKEA

NEW PRODUCT LAUNCH IDENTITY

CONCEPT

AGENCY

THE DROP turns IKEA’s new arrivals into launch moments, not just product releases. By introducing monthly hero drops and exclusive collaborations, IKEA builds anticipation, urgency, and repeat visits. This approach gives IKEA a place in drop culture, where people show up for what’s new, not just what’s needed. It keeps the brand relevant, drives footfall, and highlights IKEA’s design, quality, and value in a way that feels current and social.

J. WALTER THOMPSON
VML AMMAN